Travelling Hopefully…*

Ralph Waldo Emerson is often credited with saying that ‘Life is a journey, not a destination’ though I’ve also seen it attributed to the Buddha. Which suggests that an article is long overdue about the flakiness of sites about who said what. Right now, though, I’m wondering why so much marketing takes the quote so literally.

Perhaps it’s me, but I can’t imagine that many people plan their holidays or business trips so as to stay in a specific hotel or – even weirder – use a specific shuttle service from/to the airport. So why do I get so much marketing mail that assumes I do? Do people really go to specific places so that they can stay in a specific airport hotel? (But yes, I do understand that you might want to use a specific hotel or shuttle service if it does happen to fit with your travel plans.)

By the way, Emerson certainly said ‘A foolish consistency is the hobgoblin of little minds, adored by little statesmen and philosophers and divines.’ He forgot to mention copy editors. But that’s probably another rant for another day.

*To travel hopefully is a better thing than to arrive – Robert Louis Stephenson, in ‘El Dorado

David Harley

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